The StartupLab Accelerator


Are you looking for up to 3 MNOK in funding and a tailored 3 month program providing the network and support you need? We're now inviting ambitious Norwegian tech startups to the 7th edition of The StartupLab Accelerator where we combine funding, with a unique community and tailored support. Our accelerator is an intensive 3 month program where you can explore and utilize the broad network at StartupLab and get access to experienced founders, investors and industry experts.

about the program

We want more great Norwegian tech companies, and we work to support tech entrepreneurs in the earliest phases of building such companies. Starting up is super hard, and our accelerator program is designed to make it easier.

Yes, you get a 1-3 MNOK investment, but this is also a three month program that we’ll take you through.  As you enter the program, you’ll be given desks at StartupLab, where you’ll work alongside the other participating companies. You will get close follow-up from a dedicated member of the StartupLab team, and we will guide you on how to best take advantage of our wider community of industry experts, other corporate partners, StartupLab alumni and investor network - so you can move faster. We also hold weekly lunches for all accelerator companies, where we invite experienced entrepreneurs and investors to share insights and knowledge.

Furthermore, you’ll get access to free consultation with legal experts from SANDS, accountants from Ekstra Ressurs, patent lawyers from Dehns and recruitment assistance from us. And if you’re working on something related to Hardware or IoT, we have set up some additional support including a fully equipped Hardware Lab. All this to help you move forward - faster.

accelerator benefits

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$ 100.000 in credits from Google

Google Cloud Platform, access to architecture reviews and technical mentors, 24/7 support.

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Access to our 3 industry programs

If your company is focusing on Hardware & IoT, Data Science or Mobility - we have the network you need.

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90% off Hubspot CRM

Get 90% rebate on CRM software that helps your business grow without compromise.

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$ 50.000 in processing from Stripe

Stripe provides the infrastructure required to operate on-line payment systems.

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$ 100.000 in credits from Amazon

Amazon Web Services offers reliable, scalable, and inexpensive cloud computing services.

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And many other deals

Credits or rebates on SendGrid, IBM Cloud, Rackspace, Microsoft for Startups ++

don't take our  word for it

“I’ve partnered with StartupLab in both the companies I’ve co-founded; first with Huddly and now Oivi. Oivi, which is fighting diabetic eye diseases, was part the fall 2018 Accelerator, and StartupLab’s investment, network and advice was instrumental in setting up the company for growth”

Anders Eikenes, Co-Founder and CEO – Oivi 


“We were part of SL accelerator fall 2017, and it helped prepare us for the VC round we raised the following summer; advice, introductions and enough independence that we could focus on building and shipping. Strongly recommended if you’re just starting to build a tech company out of Norway”

Svein Willassen, Co-Founder and CEO – Confrere


“The StartupLab Accelerator helped us to sharpen our focus, segment our potential market, and outline a customer profile to begin with. This helped us set priorities for our company and product development efforts, and create a great solution for addressing our customers’ needs.”

Sarah Müller, Co-Founder and COO - Imerso

what kind of companies are we looking for

The StartupLab Accelerator is for Norwegian tech startups creating products or services for businesses (B2B) or consumers (B2C/D2C), regardless of whether it's software, hardware or a combination of these. In other words - this is for tech companies in any domain, vertical or horizontal.

We are looking for founders with global ambitions, and the companies should preferably have launched their product, or have plans to launch within the next six months.

The core team should be able to relocate to (or travel to) StartupLab in Oslo or Bergen for the period between 17. October 2019 and 23. January 2020

join our community

Our strongest asset is arguably our community, consisting of alumnis, mentors, investors, industry experts and corporate partners - all eager to pay it forward. It’s not unusual that startups we work with find their first customers within our community, as they also want more great tech companies to come out of Norway.

We are very proud to have worked with so many talented entrepreneurs since 2012, and they gladly share their experience, expertise and networks with their peers. Whether your company works with SaaS, machine learning, hardware, consumer electronics, enterprise sales or consumer internet - chances are we have other great founders working on the same thing willing to share their learnings and networks.

Market validation is one of the most important activities founders engage in. And a lot of the work we do is to make this happen quicker, working to engage established companies so they are receptive when startups come knocking. We work extra closely with a number of corporate partners; which includes large Norwegian companies like DNB, ABBTelenor, DNV GL, Equinor, Orkla, OBOS, AF-gruppen, Nye Veier, GC Rieber and many more.

The accelerator investment comes from StartupLab Founders, which consists of more than 30 of Norway's most successful entrepreneurs, having previously built companies like Opera, Tapad, Stepstone and Get. Startups selected to our program not only get money - more importantly, they get access to the experience and insight that our network represents.

about the investment

  • StartupLab will invest 1-3 MNOK in the companies accepted into the program, for a targeted ownership of around 10%, and with a flexible investment approach. We are open to discuss different investment amounts and ownership percentages on a case by case basis.
  • The investment is done with SLIP, as an investment with a valuation cap, and optional conversion on our side. For all practical matters this is works like a convertible loan, meaning your company maintains the ability to incentivize early employees long-term with stocks, while simultaneously being able to pay salaries short-term. Ensuring the company has the best possible foundation for future growth.
  • With the funding prodvided through the investment, founders are able to apply for all early-stage public funding in Norway which requires matching capital. This means most founders can get an additional 1,5MNOK in non-dilutive (soft) funding. For most early-stage tech companies, this should equal 12-18 months runway; enough to reach a significant value-increased milestone. 
  • When we convert, we take common stock in the company, and we do no futher investments in any company. Put differently; from there on out our incentives are 100% aligned, as we dilute with the founders.
  • We invest in Norwegian Aksjeselskap (AS). All selected companies have to pay a program fee of 15.000 NOK to cover some expenses and office space for the program period. 

important dates

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01.09.2019 
APPLICATION DEADLINE

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01.10.2019 
PARTICIPANTS SELECTED

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17.10.2019 
ACCELERATOR KICKOFF

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23.01.2020
DEMO DAY

Application deadline is September 1st 2019
Applications are reviewed as they come in, so if you're ready to apply, there's no need to wait until the deadline!