Apply here

I'm applying for:
(select one)

We'll be very happy to meet with you, but we kindly ask you to give us some information in advance so that we're able to prepare for our meeting. Fill out this application form and we'll get back to you within a few business days.

Lab Lab
Co. Co. lab lab
Fuel Fuel

Networking, Insight & funding



Since 2012 we have supported more than 200 technology startups, and 74% of them are still growing! We are currently working with 82 active members in our incubator.

StartupLab alumni include Zwipe, Kahoot, ReMarkable, Huddly and No Isolation.

The network is the core value of StartupLab. Our team, members, alumni and external network – consisting of industry experts, serial entrepreneurs, investors and scientists – actively share knowledge and experiences that benefit the group as a whole. We believe this is what it takes to enable just a few people to create something great in a short time span, that would usually require the work of hundreds. Our mission is to help make our entrepreneurs successful.

What's the deal?Top tier community requires
top tier people.

We expect everyone to participate, be committed and work hard. In return, we will open up our network to you and actively support you for 12 months.

You will get access to workshops, mentors, investors, data science labs (AI/IoT etc), free legal advice and accounting services and – of course – office and meeting room facilities.

There are no strings attached and no extra costs. Membership prices start as low as 1990NOK/month, excl. taxes. And, if necessary, you can easily cancel your membership on a one-month notice.

Making life easier for startups is about more than just advice. Our strongest asset is arguably or community, consisting of alumnis, mentors, industry experts and corporate partners all eager to pay it forward to current members. It’s not unusual that member’s find their first customers within our community.

Our environment should allow you to focus exclusively on building and selling your product. Founder-friendly capital, introductions to potential customers as well as advice should help you do this faster. Experiment tirelessly until you find product-market fit, and grow as fast as possible once you have it. 



  • Adepto provides services to the Scandinavian real estate market. They deliver all kinds of checklists as well as leads to a big selection of providers.

  • AIA Science helps our customers transform their business through a ´digital shift´. We do this by offering market leading Artificial Intelligence and Analytics – AIA

  • AIMS detects anomalies across all your applications through automated monitoring and analytics. AIMS is available as Cloud or as on-premises install, and only takes 5 minutes to install.

  • Alumis is developing a controller unit that can communicate using different IoT standards (ZWave, KNX, ZigBee, etc.) and when integrated with our AI technology, can control e.g. smart homes or nursing homes, using natural language. We are also integrating our AI technology into websites to enrich user experience by providing easier access to site information and navigation in the form of plaintext and/or speech.

  • Areo gives Facility Managers and building owners new ways to get their work done. Building data and history are tracked and made accessible in a shared online repository. The system supports open standards in the building and IT industries.

  • A recruitment platform that connects new-thinking companies with great talent through a network of connected people.

  • Atilika is a natural language processing and AI company based in Tokyo and Oslo who offers technology products and deep learning based solutions to leading businesses world wide.

  • Axeptia offers a credit management Software-as-a-Service for the B2B market in Europe. We are disrupting the credit and debt-collection industry in the Nordics and Europe by providing the leading credit intelligence solution, uncompromised in terms of technology, content-type, as well as visualisation and decisioning capabilities. Through insight and analytics, our users will be better positioned to make better operational and strategic data-driven credit decisions.

  • Betabasket.AI enable true 1:1 marketing for retailers by delivering hyper-targeted interventions to acquire and retain high value customers.

  • Bitcamp's mission is to provide students, anywhere in the world, the skills necessary to succeed in our technology-driven world.

  • Brevio’s mission is to enable auditors through automation of administrative tasks. Our scalable application forms the foundation for Brevio’s long-term goal - Automation of all administrative processes in the audit industry.

  • Broentech Solution A.S. is a software company. We are providing IoT solutions for Industrial Environment.

  • Norway’s largest online store for ordering cakes and other baked goods from local bakeries. The service is also available as a native app on App Store.

  • Comparative Agility - the World’s Largest Agile Assessment and Continuous Improvement Platform. Comparative Agility provides intelligent, actionable insights that shapes continuous improvement efforts at the team, program and organizational levels.

  • CrayoNano develops a new method for growing semiconductor nanowires on graphene. This technology enables fabrication of improved optoelectronic components such as light emitting diodes (LEDs) and solar cells. Our current focus is to make UV-C LEDs for water disinfection, air purification, food processing and life science applications.

  • Dappd is a new digital advertising ecosystem for all digital platforms, all surfaces, for all media platforms and for a global market.

  • MotionCatcher® (MC) is a software/hardware solution developed by Did, built on anonymous video analytics and machine learning to detect, analyze and exploit data from off-line advertising platforms (ADV placed in streets, public spaces, shops, etc). With MC® advertisers can reach the right audience with the right message at the right time and location.

  • Diffia is developing innovative healthcare informatics for the modern hospital environment and caregiver.

  • DingDong is disrupting the market for visitor and entry control systems through smart innovation and awesome services.

  • Domos is your friendly, intelligent WiFi Assistant that optimize your home network and provide automated help and support when you need it.

  • We make software for film and TV creators, to safeguard artistic intention, save time and make life easier on-set.

  • Exabel is an artificial intelligence startup based in Oslo, Norway. Exabel’s mission is to synthesize the world’s information and learn how it evolves.

  • Flow Insights use technology to analyze real shopper behavior in real stores, providing objective metrics and actionable insights. Clients include retailers, manufacturers and consulting firms.

  • FundingPartner is a P2P lending platform for small to medium sized cooperation that want to borrow money from individual investors like yourself. FundingPartner is focused on the Norwegian market and will soon launch their portal to benefit investors who want a decent return on their savings and support "underbanked" small companies.

  • Globesar is a remote sensing company providing organizations with geological and hydrological information to improve safety and rationalize the use of natural resources.

  • The data scientists in are dedicated to building safe and effective AI solutions for businesses and nonprofit organizations. Our cloud-based AI as a Service (AIaaS) platform will increase innovation speed, simplify sustainable decision making, and reduce data science implementation cost.

  • GLÖD is a different recruitment company. Instead of finding the right candidate for a jobb, we find the right job for a candidate. By testing personality, skills and interests, we identify a candidates definition of meaning and mastery. They are exposed to the best matching companies, and can become motivated employees.

  • Our core is the workspace aka The Lab. We thoroughly screen all applicants, and only the best entrepreneurs are accepted.

  • HomeCrowd is the first and only equity crowdfunding company in Norway. As the first mover we facilitate equity for real estate developers and give all investors an awaited possibility to invest in real estate development projects. HomeCrowd is awaiting banking license.

  • The people behind ID tracker have a background from the private investigator branch. Online research and investigation is our main strength, today we are developing software that will automate this process.

  • Ignite Analytics is a spend analytics software providing companies with full spend transparency and automatically identifies cost reduction opportunities.

  • IMBA is a next-generation programming language rising to the challenge.

  • Intelecy process Big data from Industrial IoT using Machine Learning to prevent breakdowns, predict failures, improve the process and help with root-cause analysis for the manufacturing industry.

  • At Kenaptus™, we facilitate a better understanding of the complex relationships between laws, regulations, standards and customer specifications in a technical procurement phase. Simplifying this process helps our clients make better decisions faster, thereby increasing workforce productivity and reducing risk and cost.

  • Kube provides solar energy solutions for humanitarian aid and development organizations operating in developing countries.

  • The marketplace for tuition. We are disrupting the market for adapted teaching. Unlock your potential at a reasonable price.

  • The leading website in Norway to help patients find doctors and dentists.

  • Listen develops new solutions to support our hearing: for everyone, everywhere.

  • Marketer is the combination of advanced technology and outstanding marketing expertise - presented in one easy-to-use solution.

  • MovieMask gives you the cinema experience anywhere, anytime. Just add your smartphone, any app and enjoy!

  • Through innovation and technology our products provide you freedom. Freedom to travel, to find you way through complex buildings and enhance your art and cultural experiences. Using your own smartphone, we provide systems making society more accessible for everyone – next signal is your signal.

  • nLink AS develops advanced user friendly robotic systems for the construction business. Our Drill Unit is the worlds first commercially available ceiling drilling robot.

  • Nordic Analysis develops a user-friendly Artificial Intelligence (AI) solution to gain structured information from unstructured sources and to provide correlations, patterns and predictions when human beings and conventional data analysis have reached their limitations.

  • At our mission is to secure the world's connected devices. We are the company behind, the fast growing solution for updating embedded and IoT devices safely and reliably; and CFEngine, a leading configuration management and automation platform for large scale IT infrastructures.

  • PLAYFINITY is creating an active and engaging alternative to screen based entertainment. PLAYFINITY is a new augmented reality platform for the future of active play, connecting real world physical play with digital gaming, and using sound as the main interface. - Imagine a new kind of Pokemon Go with toys that allow small and big kidz and families to play around with connected balls, frisbees, toyguns, and other outdoors activities. We believe that new technology will change the way we play. The world is our playingfield.

  • Playpulse turns high intensity interval training into a fully fledged gaming experience, boosting exercise motivation and battling sedentary lifestyles across the globe. We provide a patent pending, multi-player gaming platform for fitness bikes that gives you an immersive gaming experience, maxing out your heart rate without you even noticing.

  • Poio's mission is to release a family of apps to engage kids with the magic of written language.

  • Plusstid Home - a platform for trustworthy household services. Makes it easy to find, book and manage services in your everyday life.

  • Quantifio is the glue that makes it possible to easily compose your own efficient ecosystem for developing, reviewing and sharing analytics.

  • SammeVei connects people going the same way. It is the fastest, cheapest and most environmently friendly way to get to get around. One tap to ask for a ride. The driver knows exactly where to pick you up. And payment is completely cashless.

  • After 10 years of research in co-operation with SINTEF, a new and unique miniaturized microphone technology has been developed and patented. With its ultra low noise, almost 10 times better than competition, the new sensiBel microphone is ideal for e.g. use in the fast growing market for speech recognition.

  • Signatu builds state-of-the-art, self-service tools for companies to safeguard personal data, build user trust and ensure law compliance in the personal data economy.

  • SocialBoards is a social customer service tool that makes ticket handling more efficient through unified comunication and self-help functionality.

  • Sounds Good is determined to deliver personalized language learning products that adapt to the user's mother tongue, work situation and personal interests. Based on 10 years of research in linguistics and phonetics, built by award winning game developers and experienced engineers.

  • Technebies delivers high-realism tests of programming skills. The tests are used to make decisions about the software development competency of individuals and teams within hiring, recruiting, and outsourcing. Our solution is based on 10+ years of research and is also used within employee training and higher education.

  • The Next Billion is an impact-driven crowdfunding platform dedicated to helping female-led enterprises raise the necessary capital needed to start, scale, grow and lead successful and economically sustainable businesses.

  • We have developed tools and technologies to scientifically analyse voice characteristics, facial expressions and word syntax of some of the world’s most influential speakers.

  • Smart image editing solutions using both software and talent to produce the highest professional images for clients in 6 countries. Founded in 2008 by Erlend Bakke and Rimmon Pancito the company works with world leading brands and is seeing strong growth. We are now using deep learning to take the business to the next level.

  • Trademate enables you to exploit the bookmaker’s mistakes. We calculate the true odds of the outcome of sporting events and provide you with the necessary tools to identify profitable opportunities in the global sports betting market.

  • tunableIR is making gas sensors based on micro- and nanotechnology. The sensors can measure multiple gases simultaneously, are highly sensitive, small, robust, and can be adapted to a wide range of applications.

  • Unisound by Armoni is the worlds first fully autonomous sound field system for speech recognition and communication.

  • Venturigo by Pembl is a new and better solution for envelope airtightness test.

  • A digital platform that lets you help friends and family back home, by locking the money into a service or goods, such as: groceries, doctor’s appointment, school fee, real estate or medicine. We match the receiver to a local retailer or service provider that can deliver the goods or services order by the sender.

  • Visir is a company founded by doctors focused on improving occupational healthcare through technology.

  • YOIMO - youth in motion develops simple groundbreaking digital unmanned intuitive live video tools for coaches and their teams. Bringing teams and families in all sports nationally and internationally into a thriving community for the benefit of the youth


  • ROLF ASSEV Partner

    After 12 years in Opera Software, I wanted to start something new. After co-founding one startup based out of StartupLab, I realized that my experience and international network could benefit many more startups. Three beers with Tor and Alexander later, we decided to take StartupLab to the next level ... and at the same time have a lot of fun.

  • Lise Fulland CFO

    Lise is responsible for cash flow at StartupLab, CO:LAB and FUEL. She makes sure that we have the infrastructure to continue the work that we do, and can continue to expand our community and impact.

  • Per Einar Dybvik Partner

    Per Einar is a partner at StartupLab. He joined us in 2014 after leaving WiMP, which he founded in 2009. He has 25 years of Internet-experience from Telenor, Schibsted and Aspiro. At Telenor Research he headed the project that became Opera browser, headed Telenors web-services Origo and Gule Sider before founding Neo Interaktiv. In 2000 he helped start Schibsted Telecom that merged with Aspiro. You will often find Per Einar on a bike somewhere.

  • HEIDI LIND HOPSTOCK Community Manager

    Heidi joined the StartupLab team in April 2016 as community manager. She works closely every day with our active members and alumni, in addition to our wider network of partners, industry experts and executives in residence. Heidi is a trained actress, and also offers workshops in pitching and presentation technique to our members.

  • Henrik Hatlebrekke Program Manager MobilityLab

    Henrik runs MobilityLab, a program by StartupLab and a selection of our corporate partners. Through MobilityLab he is working to help Norwegian startups in the mobility space succeed. MobilityLab is a network where insight and knowledge are shared, new partnerships formed and innovation is fostered.

  • Tor Bækkelund Partner, Head of Funding

    Tor has over 20 years experience working in Energy, Security and IT & Service industries with global footprint. He has previously been the CEO of Hugin Group, a successful technology company that he led through multiple transactions to NYSE Euronext and Thomson Reuters. Previous to the role in Hugin he served as Vice President in a successful US tech company.

  • Assel Limpin Talent Acquisition Manager

    Assel is the recruitment expert on the team. Assel focuses her time on assessing the recruitment needs of our members and helping them bring on board the talent they need to accelerate their growth. She spent several years at headhunting firms in London both on the corporate side and for startups, before joining StartupLab in November 2016.


    Kjetil joined StartupLab in 2013 after a few entrepreneurial ventures, and managed the lab up until end of 2016. Now he's working on StartupLab's investment activities together with Tor, supporting current portfolio companies as well as identifying potential new ones.

  • Nissik Juell Partner Manager

    Nils Juell aka Nissik joined us in April, after leaving Tidal which he co-founded and spent over 10 years building the company from 3 to 100 employees. Nissik is the ULTIMATE hipster, he thought the internet was cool before the internet was cool. Nissik is responsible for our corporate partnerships program together with Per Einar.

  • ALEXANDER WOXEN CEO & Managing Partner

    Alexander has a huge passion for entrepreneurs. He founded his first company Intergate together with fellow students at the University of Oslo in 1996. He later co-founded The Growth Factory, a pan Scandinavian incubator and seed fund, later acquired by the family owned private equity firm Katalysator, where he worked as Investment Director before returning to the university campus in 2010 - founding StartupLab as part of the Oslo Science Center.

  • Lauga Oskarsdottir Head of the Lab

    Lauga is a StartupLab alumni with 10 years of international experience in digital marketing and business development. Lauga co-founded United Influencers and Mesher, and she joined the SL team in the fall of 2016. She is in charge of the overall activities and services of the incubator, ensuring that we are adding value and accelerating growth for our members.


Scroll down

Faster innovation

Technology has changed the business landscape dramatically over the past decade, and the pace of which technology is moving is increasing rapidly.

This brings with it great opportunities for startups and some challenges for existing businesses trying to keep up. Our mission is to increase the likelihood of success for young companies and at the same time help large companies innovate faster. By sharing insights and collaborating with startups through being early customers, corporations can trigger startups to meet their needs and give themselves a competitive edge.


  • Per Einar Dybvik Partner

    Per Einar is a partner at StartupLab. He joined us in 2014 after leaving WiMP, which he founded in 2009. He has 25 years of Internet-experience from Telenor, Schibsted and Aspiro. At Telenor Research he headed the project that became Opera browser, headed Telenors web-services Origo and Gule Sider before founding Neo Interaktiv. In 2000 he helped start Schibsted Telecom that merged with Aspiro. You will often find Per Einar on a bike somewhere.


Being entrepreneurs ourselves we know the importance of funding at an early stage.

Together with some of Norway’s most successful entrepreneurs we provide funding to the most committed, ambitious and passionate tech entrepreneurs. When you succeed we expect you to pay it forward – as our founders do.

How we invest

We typically invest in the first equity round, in the range of $100-300K – enough money to make an early impact and get you off the ground.

This should also keep you moving for the time we provide the most support. We ask for 10-15% equity in return, meaning not enough to mess up your cap table. We provide support, but you remain in charge of your business, and our terms are founder friendly and hassle-free. All the legal stuff is taken care of by us.

Founders fund

This is our source of financing. Our Founders Fund was initiated by StartupLab together with a group of successful entrepreneurs.

Our common bond is that we are all triggered by the idea of getting ambitious talent off the ground. The group of founders represent an accumulated network and insight that has proven immensely valuable to the StartupLab community.

Our investments

The Founders

  • Karl-Christian Agerup Serial entrepreneur

  • Jon Tetzchner Serial Entrepreneur

  • Eilert Hanoa Entrepreneur

  • Are Traasdahl Serial Entrepreneur

  • Kjell Inge Røkke Serial Entrepreneur

  • Johan Andresen investor

  • Kim Daniel Arthur Serial Entrepreneur

  • Grethe H. Viksaas Entrepreneur

  • Olav Folkestad Entrepreneur

  • Svein Anders Tunheim Entrepreneur and Angel Investor

  • Tom Arnøy Entrepreneur

  • Øystein Moan Entrepreneur

  • Erik Bakkejord Serial Entrepreneur

  • Geir Førre Entrepreneur and Business Angel

  • Ingar Østby Entrepreneur and Business Angel

  • Åse Settevik Angel Investor

  • Jacob Schram CEO of Circle K

  • Katalysator INVESTOR

  • Oslo Tech

  • Per Kogstad angel Investor

  • Per Otto Wold Serial Entrepreneur

  • Reidar Lorentzen Investor

  • Kari Stautland Angel Investor

  • Tharald Nustad Entrepreneur

  • Thomas Settevik Angel Investor

  • Silvija Seres Angel Investor

  • Magnulf Pilskog Serial Entrepreneur

  • Gunnar Evensen CEO Get

  • Johan Dolven CEO of Help Insurance

  • Karen Dolva Entrepreneur

  • Rein Inge Hoff Angel Investor

  • Christian S. Nyborg Entrepreneur

  • Frithjof U. Frederiksen Entrepreneur

  • Aksel Lund Svindal Alpine skier and investor


  • Tor Bækkelund Partner, Head of Funding

    Tor has over 20 years experience working in Energy, Security and IT & Service industries with global footprint. He has previously been the CEO of Hugin Group, a successful technology company that he led through multiple transactions to NYSE Euronext and Thomson Reuters. Previous to the role in Hugin he served as Vice President in a successful US tech company.